Wednesday, March 25, 2009

30 sec speech


I don’t know whether my dream job is advertising but I feel more and more interesting in this field. So if by any chance, I was to be stuck in the elevator with someone who handles the recruitment for future advertisers, what was I to say to attract his attention?

Well I would first show my interest in advertising in a concrete situation. Since I only have 30 second to talk about it, these notions will be short and simple. The idea is to show a short profile of mine so I can open another opportunity.

However, the hardest part would be to bring the subject naturally in the table. So what I would do is first to look at some advertisement either in the elevator or in some newspaper and show my feelings about it:

Me: “Oh this is such a good and interesting ad. I’ve been looking at it and now, all I want to eat is an American Cheese Burger.”

Recruiter: “Why do you think this is a good ad?

Me: “ Well if you look at eat, the ads doesn’t just show a burger like most ad would do. It attracts the customer by using a certain sense of humor and only after then, they create some sort of needs to whoever is looking at it.”

Recruiter: “This is such a deep analyses. Why are you so much interest in ads? Many people considers them as parasite”

Me: “Well first, from my point of view, it is considers as parasite because the ad itself failed to fulfill its role. As for me, good ads must be creative and logic. Creative because you first want to reach people and not just claims your brand or product and this requires creativity.

And I don’t especially like watching ads… I like watching good and entertaining ads. Like any movies or books… Some are good, some are bad. If I had the opportunity of creating an ad, I would’ve first focus on how to reach the audience before claiming anything”.

From this last session, I’m showing my interest of working in the ad industry and hoping he’s going to give me his card.

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